Samsung is now the No. 1 handset vendor for every single region for which it collects data, the first time ever that the company has straddled the globe as the world’s top vendor. Samsung’s general strategy has been to release one or two flagship models a year, such as 2013′s Galaxy S4 and Galaxy Note 3, before then churning out multiple variations of those models such as the Galaxy S4 Zoom, the Galaxy S4 mini and the Galaxy S4 Active. Global handset shipments reached 420 million units during the third quarter of 2013, up 8% annually. Asia, North America and Central & Latin America were the world's fastest-growing regions, with Samsung, Apple and LG driving volumes higher. Coolpad, Lenovo and Alcatel registered the highest global growth, as the rise of the Chinese vendors continued, but Samsung achieved the impressive landmark of becoming the leading handset vendor in all global regions for the first time. Subscribers to Strategy Analytics’ Wireless Device Strategies service can access the full breakdown of global handset shipments, split by vendor and region.
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