
But they're a lot smarter than the real thing. For starters, you can search for not only stores, but also specific items. So if you want to see which store in your area has the best price on, say, iPads, that's a cinch (though keep in mind the search works only across the circulars -- not every store may be advertising an iPad this week)
While you're browsing ads, you can double-tap to zoom in, tap once to "clip" an item (which gets circled in virtual ink, a nice touch), and earmark any store as a favorite for easier browsing later.
The coolest feature by far, however, is the discount slider, which you can use to highlight items on sale and items with the largest discounts. As you slide it, you'll see matching items light up while nonmatching stuff retreats to a darkened background.
Flipp is currently available for iOS, with an Android version due in early 2014. If you have multiple iOS devices running iOS 7, the app can sync your clips and favorites across them. That's great for, say, browsing on your nice, roomy iPad, then referring to your clips while you're out shopping with your iPhone.
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