YouTube is readying its own subscription music service that could launch in the coming months. Billboard first reported news of the service, which is described as being in the vein of Spotify but with the added video component. It will reportedly have two different tiers: a free version, and then a premium option that will offer unlimited access to a broad selection of music. Google is reportedly in the final stages of prepping a new streaming on-demand music service that will have both free and premium versions for desktop and mobile.
Billboard reports the service is expected to cost consumers about $10
per month and be compatible with many of Google's other products and
services, such as
Google has reportedly closed all the deals necessary to get the service
going, according to Billboard. In March, the company was said to have made a deal with Warner Music Group that gives Google rights for two services it's said to be working on -- one that's part of Google's
Android music platform, Google Play, and the other for YouTube.
This is just one step for Google, as it tries to go to battle with
streaming services like Spotify and turn YouTube into a more powerful
and lucrative music service. YouTube, which has 1 billion unique monthly users,
is already the largest music service in existence, and for now it only
makes money via ads. Throw in a subscription mobile offering and it
could be a game changer for music streaming.
In response to the news, YouTube stated that "We're always working on
new and better ways for people to enjoy YouTube content across all
screens, and on giving partners more opportunities to reach their fans.
However, we have nothing to announce at this time."