Thursday, October 24, 2013
APPLE Throws in free iLife, iWork with purchase of iOS or MAC :
"Today we're revolutionizing pricing," said Apple's senior vice president of software engineering Craig Federighi, right before announcing that the company would be giving away OS X Mavericks, Apple's new flagship Mac operating system. On the screen behind him, the word "Free" appeared from behind a glimmer of light, one of the hokey slide animations that Apple has used in its keynote slides since Steve Jobs was the ringmaster.
On a day where Apple announced a slimmer, faster, renamed iPad Air, and an iPad Mini with Retina Display, the biggest story may have been in dollars and cents, with the company electing to give away some of its marquee software offerings.
Aside from Mavericks, Apple also announced that its iLife and iWorks suites -- with revamped versions of key apps like Garage Band and Pages -- would also be free with new iOS or Mac purchases. It's not an insignificant sum for consumers. iWork apps like Pages and Keynote currently cost $20 a pop in Apple's app store.
Not only does the strategy shift come when Apple's competitors are stocking up their war chests, but also at a time when Apple is sitting pretty, to the point of, its critics say, coasting. While the company gets a lot of flak these days charging that it's lost the ability to innovate, it's still got fat margins and lots of users. "They've got so many people in the ecosystem now. Now is the time to make sure they stay," said Jones.
Posted by amit at 8:26 AM